Our new site also features an updated ECoNA logo that tells our story at a glance. The mountain in the “A,” designed as an upward arrow, represents both our region’s peaks and our upward growth. The flowing river in the “o” reflects our natural beauty and the many waterways, including the Verde River, that shape our communities. It’s a brand mark that celebrates what distinguishes our region while clearly conveying we are positioned for growth.
One of my favorite additions is how we’re now spotlighting the leaders beyond our Board of Directors, people who are driving economic momentum in northern Arizona every day. One of our region’s greatest strengths lies in these collaborations.
This refresh is part of ECoNA’s strategic roadmap, specifically our priority to shift attitudes around business and development. Northern Arizona is ready for growth. We have the infrastructure, talent, industry base, and a collaborative community to make it happen, and the new website better reflects all these facets.
Visit our new site at econa-az.com and if there’s someone in your network considering expansion, relocation, or investment in our region, we’d be grateful if you shared it with them. Growth happens through connections, and that starts with you.
