Heidi Hansen, Economic Vitality Director for the City of Flagstaff, is the Vice Chair of the Executive Board of ECoNA. Originally from Delaware, she moved to Flagstaff when her father, a W.L. Gore & Associates employee, relocated to Arizona. After earning her bachelor’s degree in advertising from Northern Arizona University, she spent more than 20 years in media advertising before becoming the City’s Convention and Visitor Bureau’s director in 2012.