The Arizona Department of Housing (ADOH) (on Jan. 31) launched an advertising campaign to spread the word that financial help is available to struggling Arizona homeowners through the state’s Homeowner Assistance Fund (HAF). The print, radio, digital, and social media ads, in English and Spanish, will concentrate in rural Arizona and encourage homeowners facing foreclosure to apply for assistance.
“The HAF is open to eligible homeowners statewide and the word has spread in many urban areas about the program,” ADOH Director Tom Simplot said. “This ad campaign aims to reach those rural communities where there may be low-income homeowners in need and there are limited other resources available to keep them in their homes.”